Connect with us

Hi, what are you looking for?

United Kingdom

Smokers who drop fag ends face £150 fine in new clean Britain campaign

Smokers who drop cigarette butts will be made to watch videos that shame their behaviour.

It’s estimated more than 25 billion fag ends are dropped in Britain’s streets and public places each year.

A butt can take 15 years to biodegrade.

Advertisement

Now, Clean Up Britain is launching a new campaign to target offenders.

Council enforcement officers who catch people discarding butts will face a fine of £150.

They will also be sent a 90-second video of why throwing butts away damages the environment.

If they correctly answer three questions about its contents, they can apply for a reduction in the £150 fine.

John Read, the founder of Clean Up Britain, said:

“Embedding more environmentally responsible behaviours among consumers is one of the most sustainable and effective strategies to reduce litter.

“While cigarette butts are among the most frequently littered items, funding from Philip Morris Limited will enable us to execute a plan that makes a meaningful contribution to the reduction of cigarette butt littering in the UK by initiating behavioural change among adult smokers.”

 

Comments

Latest Tweets

Advertisement

You May Also Like

United Kingdom

Film director Ridley Scott has recalled the death of actor Oliver Reed while making the Oscar winning blockbuster Gladiator. Scott said hard-drinking Reed “just...

Business

The controversial Russian businessman Viktor Baturin, well-known for his years-long counterstanding with his wealthy sister Elena, widow of Moscow ex-mayor Yuri Luzhkov, is likely...

United Kingdom

The Tremeloes. Dave Munden centre Dave Munden the Tremeloes drummer – and often lead singer – with the 60s chart toppers has died. He...

United Kingdom

The Watneys Party Seven is making a comeback. The ubiquitous 70s beer was a bland fizzing bitter ridiculed by many. The drink’s insipidness helped...