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The names Brand – James Brand. Delayed 007 film hit by product placement row

The latest delay of the next Bond picture is worrying advertisers over product-placements.

The film was originally due for release a year ago.

While it will still include timeless products like Omega watches, Bollinger champagne and Adidas shoes, some of the “latest” gadgets used then are now out of date.


A source told The Sun:

“Some of those things were the very latest models back when they started filming.

“But by the time the movie comes out now it will look like Daniel Craig and all of the other cast members are carrying something that has been out for ages.

“The big tech firms want the stars to have all the new up-and-coming products to help promote them and sell them to fans.

“It means some of the scenes are going to have to be very carefully edited and looked at to bring things up to date.”

“That isn’t really the point of these deals.”

The film “No Time To Die” is now scheduled for release in October.

It is the last outing for Craig as 007.





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