Row over Christmas bauble gift cost Eamonn Holmes his job, it’s claimed

A showbiz row over a Christmas bauble was the catalyst in Eamonn Holmes leaving ITV’s This Morning, it is claimed.

The presenter argued with the programme’s editor Martin Frizell during last year’s general election.

The programme was interviewing SNP leader Nicola Sturgeon as part of its coverage.

Ms Sturgeon told producers she’d like to present Mr Holmes and his wife Ruth Langsford with a traditional Scottish tree decoration.

The editor agreed and said the gift should be reciprocated.

He commissioned the show’s art department to make a “This Morning” bauble.

However, the Mail on Sunday reports, Mr Holmes said the gift to Ms Sturgeon broke strict impartiality rules placed on all broadcasters during an election.

Martin Frizell, This Morning editor

An insider told the Mail:

“Martin exploded, saying he was the editor and he decided what happened on the show.

“He then refused to go to Eamonn’s dressing room for the pre-show meeting with the presenters.

“The producer was having to run back and forth between the newsroom and the dressing room to convey Eamonn’s fury to Martin and Martin’s fury to Eamonn.”

Mr Holmes, 60, won the argument – it became known as “Bauble-gate” – but sources believe it was the “beginning of the end” for him.

One added: “It was absolutely extraordinary and all over a couple of baubles.

“Things were never quite the same again.”

However, another insider said:

“What is one person’s argument might be another person’s debate.”

Mr Holmes and Ms Langsford were axed last week from their Friday slot on This Morning.

Former Big Brother contestant Alison Hammond and X Factor host Dermot O’Leary will replace them.


About the Author

Philip Braund spent 16 years at the Daily Mirror as a reporter and news editor before moving to ITV. He was the series producer of the ground-breaking investigation programme The Cook Report, Managing Editor at ITV's Millbank Studios, and Head of News at ITV Central. He has won national and regional Royal Television Society awards for documentaries.

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