Connect with us

Hi, what are you looking for?

United Kingdom

Fireman Sam dropped by fire service for being non inclusive

Fireman Sam has been banned by fire chiefs because he’s “not inclusive enough”.

He’s been dropped by a service because his male, white character might discourage women and ethnic minorities from joining.

Lincolnshire Fire and Rescue Service will now rely on its two other mascots – fire extinguishers Freddy and Filbert – to encourage recruitment.


However, dropping Fireman Sam, has fanned the flames of “political correctness going too far”.

Employees with the Lincolnshire service were told in an email that Fireman Sam – who’s been a firm television favourite for more than 30 years – had been axed.

It added: “Please can you ensure when you are designing posters that Fireman Sam is not used, and more inclusive images are utilised.

“This includes no longer using the Fireman Sam costumes on stations.”

Lincolnshire’s chief fire officer Les Britzman said:

“Firefighters nationally and residents locally have raised some concerns that Fireman Sam doesn’t reflect the fire service today, in terms of both the job itself and our workforce.

“It’s important to us that our open days and community events don’t make anyone feel excluded and therefore we took this decision. 

‘We always make sure that we include plenty of activities and other ways to engage children and adults, to help them learn more about fire safety and a firefighter’s role.”


Freddy and Filbert with Fireman Sam



Latest Tweets


You May Also Like

United Kingdom

Film director Ridley Scott has recalled the death of actor Oliver Reed while making the Oscar winning blockbuster Gladiator. Scott said hard-drinking Reed “just...


The controversial Russian businessman Viktor Baturin, well-known for his years-long counterstanding with his wealthy sister Elena, widow of Moscow ex-mayor Yuri Luzhkov, is likely...

United Kingdom

The Tremeloes. Dave Munden centre Dave Munden the Tremeloes drummer – and often lead singer – with the 60s chart toppers has died. He...

United Kingdom

The Watneys Party Seven is making a comeback. The ubiquitous 70s beer was a bland fizzing bitter ridiculed by many. The drink’s insipidness helped...