Fewer reasons to shop at Morrisons

Supermarket giant Morrison is to close four stores, putting more than 400 jobs at risk.

The decision was taken after a performance review of the company’s 494 stores.

Recent industry data has revealed the Bradford based business to be the worst performing among the UK’s big four.

In the three months to August 11th its sales are down 2.7%.

Its market share has dropped from 10.3% a year ago to 10.1% now.

A Morrisons spokesperson said:

“We will now be going through a consultation process at the stores and discussing how to reduce redundancies and where possible redeploy colleagues.”

The stores earmarked for closure include supermarkets in Crawley, Ince in Wigan, Shirley in Solihull and Swindon Regents Circus.

All Britain’s big four supermarket chains – Tesco, Asda, Sainsburys and Morrisons – are under pressure from the German discounters Aldi and Lidl.

Both are expanding quickly and increasing online sales.

Last month, Waitrose said it was closing seven supermarkets to focus on expanding its home delivery arm.

 

 


About the Author

Philip Braund spent 16 years at the Daily Mirror as a reporter and news editor before moving to ITV. He was the series producer of the ground-breaking investigation programme The Cook Report, Managing Editor at ITV's Millbank Studios, and Head of News at ITV Central. He has won national and regional Royal Television Society awards for documentaries.



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