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Caramac bars dropped by Nestle after more than 60 years

After more than sixty years on the shelves the sweet Caramac is to be discontinued.

The gold-coloured caramel treat – it had no cocoa in its mix – has been dropped by maker Nestle.

The company said sales have “steadily declined” over the last few years.


It was originally made by Mackintosh and launched in 1959.

Nestle bought the brand in 1998.

In a statement Nestle said:

“We are very sorry to disappoint fans of Caramac.

“There has been a steady decline in its sales over the past few years.

“Unfortunately, we had to make the difficult decision to discontinue it.

“We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”

Caramac bars – named from an abbreviation of caramel and Mackintosh’s – are made from condensed milk, butter, various flavourings, and sugar.

Despite often sharing the shelves with chocolate bars, they did not contain any cocoa.



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