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Amazon Prime hits customers with 20% price hike despite annual income of £28 billion

Amazon Prime subscribers have been hit with a 20 per cent price increase.

The American based tech titan sent an email to customers saying the price of the service will rise to £7.99 a month to £8.99.

Annual membership will increase from £79 to £95 a year.

The prices will start on September 15th for new customers.


The added cost for existing clients will come into effect on renewal.

Amazon has blamed the price hike on “increased inflation and operating costs”.

The company pulled in a net income of £28 billion in 2021.

It has not explained why the annual subscription fee has increased by £16, but the monthly fee by just £1.

Annual customers will be paying £4 more each year than monthly customers for the same service.

Amazon offers free unlimited delivery, entertainment streaming and live sport through its Prime subscription service.

A spokeswoman for the company said:

“Prime offers the best of shopping and entertainment and continues to improve each year.

“We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books.”



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