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Amazon Prime hits customers with 20% price hike despite annual income of £28 billion

Amazon Prime subscribers have been hit with a 20 per cent price increase.

The American based tech titan sent an email to customers saying the price of the service will rise to £7.99 a month to £8.99.

Annual membership will increase from £79 to £95 a year.

The prices will start on September 15th for new customers.

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The added cost for existing clients will come into effect on renewal.

Amazon has blamed the price hike on “increased inflation and operating costs”.

The company pulled in a net income of £28 billion in 2021.

It has not explained why the annual subscription fee has increased by £16, but the monthly fee by just £1.

Annual customers will be paying £4 more each year than monthly customers for the same service.

Amazon offers free unlimited delivery, entertainment streaming and live sport through its Prime subscription service.

A spokeswoman for the company said:

“Prime offers the best of shopping and entertainment and continues to improve each year.

“We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books.”

 

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