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Jaguar Land Rover in “woke” row after banning calling parts “slave” and “master”

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One of the world’s leading car manufacturers has banned the words “slave” and “master” to describe parts that work together.

Jaguar Land Rover have been accused of “being woke” after dropping the names.

“Slave” and “master” are industry words used for more than one hundred years.

Most vehicles have a clutch master cylinder that works alongside a slave cylinder.


Staff at the company plant in Solihull, West Midlands, have been told to call the part “surrogates”.

The change of names came after some workers complained to bosses.

One car worker told The Sun:

“This is the company being woke.

“It is stupid and unnecessary.

“It’s just one more example of wokeism and all because a few voices made a fuss.

“It’s so stupid because ‘slave’ in car making refers to a component that supports the function of another – ‘slave’ and ‘master’.

“No one here supports slavery.

“We just want to build great cars and go home.”

A Jaguar Land Rover spokesperson said:

“This change was called for by our employees.

“We fully support their desire to foster an inclusive culture that is representative of the society in which we live.”



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