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Tesco’s “wonky” fruit and veg saves 50 million packs of food

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Tesco’s packs of misshapen fruit and vegetable has saved more than 50 million packs of food.

The supermarket’s range has been running for five years.


It sells “wonky” fruit and veg for a knockdown price.

Since the scheme started in 2016 more than 44,000 tonnes of Perfectly Imperfect packs have been bought.

Tony McElroy, Tesco’s head of food waste reduction, said:

“Selling wonky fruit and veg is one way Tesco ensures the food we grow ends up feeding people but taking steps to tackle food waste is something we can all do.

“This can simply mean writing a list and planning meals before going to the shops, storing things correctly or looking again at misshapen food and eating it with the knowledge it’s just as good as the conventionally shaped alternative.

“With COP26 just days away and people increasingly thinking about ways they can make a difference, it’s the perfect time to talk about food waste.”



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