Newly launched GB News has suffered a sharp drop in viewing figures.
The station has been beset with a string of technical problems since it started.
Recently the show was bringing in more than one million viewers – half the number since its heady debut at the start of June.
With its right-wing opinions it was hoping to take viewers away from Sky News and the BBC.
That first impact has since waned.
The programme has been hit by a wave of advertisers boycotting that station.
Brands, including Kopparberg, Nivea, Ikea and Grolsch, have pulled ads from the network.
Technical gremlins have also besieged the station’s output.
Viewers have been given poor sound quality, unclear pictures, and out of synch dialogue.
And hundreds of people have complained to television watchdog Ofcom about GB News’ right-wing bias
Also, star presenter Andrew Neil has been missing from the front row battle line.
He is reported to be taking a few weeks off.
