Connect with us

Hi, what are you looking for?

United Kingdom

Wine drinkers baulk at £5 a bottle

British wine drinkers struggle to overcome the “psychological £5 price barrier” when buying.

The research group Kantar claims more than 300,000 buyers swapped wines for cheaper drinks rather than pay a fiver.

It added the number of households buying wine has dropped from 71 to 68 per cent over the last two years.

Advertisement

Rising prices have certainly hit the wine industry.

It attracts more duty that other drinks.

The average price of a bottle today is £5.73, and duty accounts for £2.23 of the total.

Adding VAT increases the extra cost to £2.67 – nearly half the price of the wine.

Wine makers are encouraging drinkers to go for more expensive bottles, arguing the more you pay the more its value improves.

Andy Crossan, consumer insight director at Kantar, said:

“While the value of the market is going up, fewer people are buying traditional red, white and rosé, which could lead to a long-term effect on the industry.”

Wine expert Zeren Wilson said:

“Because duty has risen so quickly, there are fewer deals about so you can see why some people might be put off.

“There’s not much room to manoeuvre, but for those with £5 to spend, I’d be fairly comfortable suggesting Aldi and Lidl.

“They concentrate on finding alternatives to classics that might not have the big name but are far better value.”

 

Comments

Latest Tweets

London Globe

Doing justice to history, a powerful call for recognition of the 1971 Bangladesh genocide. london-globe.com/european-uni… zpr.io/4MUwdkAAJ7Qi #news #

Advertisement

You May Also Like

Business

The controversial Russian businessman Viktor Baturin, well-known for his years-long counterstanding with his wealthy sister Elena, widow of Moscow ex-mayor Yuri Luzhkov, is likely...

United Kingdom

Film director Ridley Scott has recalled the death of actor Oliver Reed while making the Oscar winning blockbuster Gladiator. Scott said hard-drinking Reed “just...

United Kingdom

The Watneys Party Seven is making a comeback. The ubiquitous 70s beer was a bland fizzing bitter ridiculed by many. The drink’s insipidness helped...

European Union

On April 9, 2022 Dimash Qudaibergen’s first solo concert in Germany took place in Düsseldorf. The colossal energy and the atmosphere of unity did...