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Iceland stores offer discounts to emergency service teams

Supermarket chain Iceland is offering a 20 per cent discount on food for people who work in the emergency services.

As a thank you for their work, the supermarket is giving the discount to workers in the NHS, police, fire service, ambulance, coastguard, RNLI and armed forces.

To qualify, people will be asked to show an official ID or a Blue Light Card in the store.


Iceland is offering the deal in all its 900 stores across the UK.

Sir Malcolm Walker, Iceland’s founder, said:

“Like everyone else, I am in awe of the amazing work undertaken by our emergency services and armed forces each and every day of the year.

“They are the people we all rely on when the going gets too tough for the rest of us.

“We’d like to say a big “thank you” to all those whose work is dedicated to saving and protecting the lives of others.”





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