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Magazine apologises for AI-generated Schumacher interview

A German publisher apologized for publishing an AI generated interview with Michael Schumacher.

Funke magazine also fires the editor of Die Aktuelle for the “tasteless, misleading article”, which they now say should have “never appeared”.

Bianca Pohlmann, managing director of Funke, said that the article “doesn’t in any way match the standards of journalism we – and readers – are used to from a publisher such as Funke”.

Ms Pohlmann added that the group had also apologized to Schumacher’s parents.


Sabine Kehm, a spokesperson for the family, told The Associated Press Thursday that they were planning to take a legal action in response to a “fake AI interview” conducted by Die Aktuelle.

Image: Front cover of the weekly German magazine Die Aktuelle, 15 April.

Last weekend, the magazine published a picture of the former race driver aged 54 along with the words “Michael Schumacher: the first interview!”

The magazine wrote that the AI-generated quotes, allegedly attributed to Schumacher, “sound deceptively authentic”.


The Aktuelle magazine is one of the many tabloid magazines that features celebrities in Germany.

In December 2013, Schumacher suffered a brain injury after falling while skiing at Meribel, a French Alps resort.

He hit his head on a rock which caused the helmet to split. The doctors removed some blood clots but left others because they were embedded too deeply in his brain.

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The seven-time F1 champ has been privately cared for at a Swiss family home since he was transferred from the hospital in September 2014.

Schumacher retired in 2012 from F1 after three seasons at Mercedes. He was replaced by Lewis Hamilton who, since then, has matched Schumacher’s F1 title record.


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