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Beer to be banned from all World Cup stadiums – except for corporate spectators

Qatari World Cup fans will not be permitted to purchase alcohol in the tournament’s eight stadiums.

This U-turn is made 48 hours prior to the opening match between Qatar and Ecuador at Al Bayt stadium, Al Khor on Sunday.

Qatar originally requested that Budweiser stands be less prominent but alcohol will no longer be sold at stadiums, with the exception corporate spectators.

Corporate hospitality staff at stadiums are still allowed to consume alcohol.

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FIFA stated: “Following discussions with FIFA authorities from host countries, we have decided to concentrate the sale of alcohol beverages on the FIFA Fan Festival and other fan destinations, licensed venues, and remove sales points for beer from Qatar’s FIFA World Cup stadium perimeters.”

Bud Zero will still be available. It also stated that the company would “continue its efforts to ensure that stadiums and surrounding areas offer an enjoyable, respectful, and pleasant experience for all supporters”.

Sky News was briefed by a source on the decision. “These were long-term discussions and everyone felt that the stadiums should be accessible to everyone.

Fifa: More

“This World Cup is unique in that more people are coming from the Middle East and South Asia to watch the matches. Alcohol doesn’t play a significant role in their culture. It was thought that alcohol would make it less enjoyable for many fans.

“The fan zones will differ in that some are designated as alcohol-serving while others are non-alcoholic. Fans have the freedom to choose where they want without feeling uncomfortable. This is a change from the past.

Image Budweiser beer at the FIFA Fan Festival, Doha, Qatar

Qatar strictly prohibits the sale of alcohol. Alcohol is not allowed in hotels or restaurants that are away from street view.

It was forced to ease its alcohol restrictions in order to allow FIFA sponsor Budweiser, to sell its products beyond match venues and fan zones.

Qatar 2022 is now even more – it was made possible by the Qatari Al Thani royal family.

Budweiser is FIFA’s largest sponsor and has exclusive rights to sell beer at World Cup matches.

The FIFA top-tier sponsor pays it more than PS60m in four years. This is unlikely to have been well received.

On Friday morning, a tweet from Budweiser’s official account stated: “Well, that is awkward …”.”

One fan responded to the post by saying that England cannot be watched while I’m sober next week” – Budweiser replied: “Don’t worry, we’ll be there.”

Image Budweiser later removed its ‘this was awkward’ tweet

Budweiser owner AB InBev issued a statement later saying that they were partners with FIFA for more than three decades and look forward to activations of FIFA World Cup Campaigns around the globe to celebrate football. Due to circumstances beyond our control, some of the stadium activations are unable to proceed.

It would have been available as the only alcoholic drink to fans.

Continue reading:

Drunken will be sent to special areas to sober up

Qatar World Cup – Nine stories to be aware of

For fans in England and Wales the Football Supporters’Association criticised “total lack communication and clarity by the organising committee toward supporters”.

It stated that some fans enjoy beer at matches, while others don’t. However, the true problem is the last-minute U-turn, which points to a larger problem.

“If they can make a decision on this in a split second, without explanation, supporters will be concerned about their ability to fulfill other promises related to accommodation, transport, or cultural issues.”

Initial statements by Qatar to fans indicated that beer would be available outside the stadium bowl, inside the perimeter of ticketholders. This was “three hours before kick-off, when the gates open, and one hour after it ends”.

It is now understood that beer will not be sold in Qatari alcohol-serving fan areas after 6.30pm. Drunk fans will be taken to designated zones to sober up.

Recent footage on social media shows staff moving red Budweiser tents on wheels.



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Aaron Ramsdale, England goalkeeper, stated that he was on media duty shortly after the news broke. He said: “I think fans will find a way to have a beer. I don’t think it is necessary to do so at the game.”

“Hopefully, they won’t be able to drink so we can give them the excitement and buzz.

“But we have to respect the rules, continue to work, and we will put pressure upon ourselves to entertain from on the football pitch.”

Beer U-turn raises doubts about Qatar’s position on other issues



Rob Harris

Sports correspondent


@RobHarris

Evidently, Qatar’s first sale of alcohol at stadiums was cause for concern for the ruling family.

It is not about inability to purchase a drink for English fans – except now it is alcohol-free Budweiser. But it is about how Qatar can be trusted when there are concerns over the LGBT welcome.

Budweiser’s PS60m+ sponsorship is in jeopardy with the Qatari decision.

The winners in corporate hospitality at stadiums are still the ones who win. They can still drink alcohol for the next month’s matches.

Read the complete analysis .

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