Connect with us

Hi, what are you looking for?


Why Japan is encouraging its young people to drink alcohol

Japan’s youth are encouraged to drink more after a drop in tax revenue from alcoholic drinks.

Japan’s government launched a nationwide competition in an attempt to revive the industry that has been declining due to lifestyle choices, demographic changes and the pandemic.

Sake Viva is the national tax agency of the country. Campaign is open to all ages between 20 and 39. It asks for ideas to create new products and designs to stimulate young demand.

This includes the boosting of Japanese alcoholic beverages like sake, beer, whiskey, wine, or beer.


According to the campaign website of the tax authority, “The domestic alcohol beverage market is shrinking because of demographic changes such as declining birth rates and ageing populations and lifestyle changes due the impact from the new coronavirus virus infection.”

“We will be appealing to young people through this project by asking them to submit their business plans. We will also revitalise and promote the Japanese alcoholic beverage industry.”

According to The Japan Times, taxes on alcohol products made up 5% of total revenue in 1980. However, they have declined to 1.7% in 2020.

More information about Japan

A tax agency official told the newspaper that while working remotely made some progress during the COVID-19 crisis many people have begun to question whether it is necessary to continue drinking with their colleagues in order to deepen communication.

They added that “if the “new normal” takes root, it will be an additional headwind to tax revenue.”


Latest Tweets


You May Also Like


The controversial Russian businessman Viktor Baturin, well-known for his years-long counterstanding with his wealthy sister Elena, widow of Moscow ex-mayor Yuri Luzhkov, is likely...

United Kingdom

Film director Ridley Scott has recalled the death of actor Oliver Reed while making the Oscar winning blockbuster Gladiator. Scott said hard-drinking Reed “just...

United Kingdom

The Watneys Party Seven is making a comeback. The ubiquitous 70s beer was a bland fizzing bitter ridiculed by many. The drink’s insipidness helped...

European Union

On April 9, 2022 Dimash Qudaibergen’s first solo concert in Germany took place in Düsseldorf. The colossal energy and the atmosphere of unity did...