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McDonald’s will reopen some branches in Ukraine to support ‘important sense of normalcy’

McDonald’s will open some branches in Ukraine in support of the US fast food chain’s decision to pull out of Russia.

McDonald’s in Ukraine closed its outlets following Vladimir Putin’s February invasion. However, it continued to pay over 10,000 employees in Ukraine while closing and selling branches in Russia.

It stated on Thursday that it would slowly reopen its branches in Kyiv and the western Ukraine.

In addition to Nike, KFC, and Mango, other major Western companies recently reopened their Ukrainian businesses.

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Paul Pomroy (corporate senior vice president for international operated markets), stated in a message to employees that “We’ve spoken extensively with our employees who have expressed strong desire to return home and see our Ukrainian restaurants reopen.”

“In recent months, the belief in this supporting a small but important sense of normalcy have grown stronger.”

The war has had a severe impact on Ukraine’s economy. In fact, the International Monetary Fund expects that its economy will shrink by 35% by 2022. This is partly due to the halting of operations by businesses.

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McDonald’s Ukraine has 109 locations. Mr Pomroy did not say how many would be reopened, when or where.

According to the company, it will work with vendors to supply supplies to branches, prepare shops, bring back employees, and to launch safety procedures in light of ongoing fighting in eastern Asia.

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McDonald’s has disposed of its 850 Russian restaurants to Alexander Govor. Alexander, who was the owner of a license for 25 branches in Siberia, has started reopening old McDonald’s stores under the name Vkusnoi Tochka or Tastyperiod.

Three decades ago, McDonald’s opened its first Russian restaurant in Moscow. The first time that the fast-food giant had “de-arched” or left an important market was when it sold its Russian business.

McDonald’s closed hundreds Russian locations in March. This cost the company $55m (PS45m).

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