After the withdrawal of McDonald’s from Russia over the invasion of Ukraine, McDonald’s Russia has reopened their doors.
On Sunday, fifteen branches around Moscow reopened under the new name Vkusno & tochka. This means “Tasty and That’s It”.
Alexander Govor, a Siberian businessman, offered to purchase all 847 Russian McDonald’s restaurants after the chain had boycotted Russia in March.
He pledged to keep their 62,000 employees on the same terms for at least 2 years.
There were long lines at Moscow’s flagship restaurant on Sunday. This was the first Russian restaurant to open 30 years ago. Locals have been suffering from inflation due to sanctions and are desperate for a bargain meal.
While outside police officers patrolled the crowds of people, inside families selected their meals from the chain’s digital screens.
Oleg Paroev, chief executive, stated that “our goal is for our guests to not notice any difference in quality or atmosphere.”
He said that prices are still affordable in Russia’s unstable economic times, but that he couldn’t guarantee that they wouldn’t rise in the near future.
The new logo was unveiled earlier in the week and features a circle with two lines that depict a French fry and a hamburger.
Still looking for soft drinks supplier
After Coca-Cola joined the list of Russian businesses that are withdrawing, Mr Govor stated that he was still looking for a new supplier of soft drinks.
According to the bosses, Russia will have around 200 branches reopened by June, and the entire 847 by the middle of summer.
Many will view the reopening of the Russian Embassy as a test to see if the Russian economy can withstand Western sanctions.
Three decades ago, the opening of the first Moscow outlet was seen as a significant thawing in tensions between the West and USSR.