Las Vegas’s chapels of love were left shaken by attempts to stop them from using Elvis Presley impersonators for themed wedding ceremonies.
Operators of Sin City chapels must stop using the image and name of “The King” when they marry couples.
According to the Las Vegas Review-Journal, Authentic Brands Group sent cease-and-desist notices to a few chapels in May. They are now expected to comply.
The city’s annual wedding industry is worth $2 billion. However, with -themed ceremonies accounting for a large portion of ceremonies, it is possible that businesses could be devastated by the rising demand.
“We are a family-run business, and now we’re hanging with the big dogs,” said Kayla Collins, who operates the Little Chapel of Hearts and LasVegasElvisWeddingChapel.com with her husband.
“That’s our bread, and that’s our butter. I don’t get it. It was just when we were hitting our stride with COVID that this happened.
Clark County Clerk Lynn Goya led a campaign to promote Las Vegas as a destination for weddings. She said that the timing of the announcement was perfect.
It could decimate a part of our wedding industry. Goya stated that many people could lose their livelihoods.
The Review-Journal reported that one chapel had its Elvis impersonator change into a leather jacket and jeans for a rock ‘n roll themed ceremony.
Graceland Wedding Chapel performs 6,400 Elvis-themed marriages each year. It said that it hadn’t been given a warning.
Authentic Brands Group has not yet commented.
This licensing company oversees 50 consumer brands and the estates of famous figures such as Marilyn Monroe and Muhammad Ali.
Its cease and desist letter states that it will stop the unauthorised use of Elvis Presley’s name, likeness and voice image in advertising, merchandise, and elsewhere.
The letter also states that Elvis, Elvis Presley, and “The King of Rock and Roll”, are trademarked.
According to Mark Tratos (a local attorney who helped draft the statute), the order shouldn’t prompt legal action against Elvis-themed Las Vegas stage shows such as All Shook Up. The Nevada right of publicity law considers impersonating someone for live performances an exception.
Mr Tratos stated, “An Elvis show essentially entertains others by recreating the person on stage.”
Kent Ripley (whose company is called Elvis Weddings) said that he has never encountered this problem in his 25-year career as Elvis.
They want to preserve the Elvis brand. What are they protecting when they take Elvis away from the people? He asked.